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EasyEquities

Easy, affordable, safe investing for everyone

 

EasyEquities (EE), a subsidiary of JSE listed Purple Group Limited (PPE), is an online platform which allows anyone to buy shares in the brands and companies they love. For as little as R5, $10 or whatever amount they have available to invest (and with no monthly brokerage fees) newbie and seasoned investors alike can grow their wealth as well as the local economy at large.

EE powered by First World Trader (Pty), as an authorized financial services provider, has a strong focus on customer satisfaction. Our mission is to be a respected and recognized financial services provider. Treating our customers fairly is a primary objective of the conceptualization, creation and launch of the platform.

Treating our customers fairly (TCF)

Our TCF policy is structured according to the guidance provided by the Financial Services Board to ensure we consistently deliver fair outcomes to our clients. We take responsibility for EE and all staff providing an enhanced service quality, based on a culture of openness and transparency.

Our Mission

Traditionally there has been a belief that investing is hard. There’s been a tendency to over-complicate the process and charge high fees which has excluded the vast majority of people. In truth it’s not complicated at all. Or even expensive.

EasyEquities aims to disrupt and remove the barriers to entry into local and international stock markets, making the purchase of shares easy, cheap and fun, and ensuring that all anyone can own shares in the companies they love.
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We’ve built our platform for our customers, together with our customers.

202 customer emails responded to and 1069 feedback forms received during our build. And all before launch!

200

Praise received

516

IDEAS RECEIVED

179

PROBLEMS COMMUNICATED

174

QUESTIONS ASKED
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It’s all about you

We totally get that investing is personal and so we take a lot of queues from you, our customers. We’re focussed on delivering an online experience that is easy and engaging and our team is constantly developing new products and services based on your feedback and suggestions. Our platform was built and continues to grow with and for you.
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The stuff we’re made of:

We’re easy

You won’t find tricky tech, jargon or complex functionality here. We’ve kept things super simple so that your experience is quick, intuitive and fun.

We’re cheap

We’ve jumped though all the legal and technical hoops to deliver you nice-price investing. No minimums, no monthly fees and the super low commissions. Let’s not forget about Fractional Share Rights, which allow you to invest with whatever amount you can afford. You’re welcome.

We’re educational

Upping your investment know-how or honing your skills is as easy as checking out our blog or FAQs, where we regularly post research, expert opinions and customer stories to help guide you in your journey. We’re also constantly engaging with our community on Twitter, Facebook and YouTube where you can chat to other investors and find helpful videos and tips.

We’ve got common purpose

We dream big and want to see everyone investing. That means rewriting the rules, breaking away from the norm and creating a culture of empowered savers. Who’s with us?

We’re transparent

What you see is what you get. We’re 100% clear on all the costs and fees – your costs will be communicated upfront when you transact and you’ll also be given a breakdown of line items on your transaction invoice. Our cost profile is available to you at any time right here on our website!

 
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View Sample Tax Invoice
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© EasyEquities. EasyEquities is a product of First World Trader (Pty) Ltd t/a EasyEquities which is an authorized Financial Services Provider (FSP number 22588). All trades on the EasyEquities platform are subject to the legal terms and conditions to which you agree to be bound. The EasyEquities platform enables users to invest in securities which includes whole shares and fractional share rights (FSRs). EasyEquities acts as an agent for the issue of whole shares, where the investor is the registered owner of those shares, entitled to dividends, participation in corporate actions and all the economic benefits and risks associated with share ownership.

In respect of FSRs, EasyEquities acts as principal to a contract for difference issued to the investor, where the investor will have a contractual claim against EasyEquities to the economic benefits and risks associated with share ownership (price movements and dividends) without having ownership rights in the underlying share. Fractional share rights (FSRs) which are issued through a contract for difference, are an over the counter derivative. Unlike whole shares, FSRs do not carry any voting rights. As the investor makes further investments in FSRs and ultimately ends up with a whole share, the contract for difference is closed out and ownership whole share is delivered to the investor.

The availability of any share on the EasyEquities platform is based on various factors but is not an indication of value and does not mean that any share is an appropriate investment for you.

The availability of any share on the browse shares page does not necessarily indicate any contractual relationship between EasyEquities and the listed company, or the payment of fees for services. Brand Logos are owned by the respective companies and not by EasyEquities. The use of a company’s brand logo does not represent an endorsement of EasyEquities by the company, nor an endorsement of the company by EasyEquities, nor does it necessarily imply any contractual relationship. Further investment disclosures are available on the EasyEquities website.

* Note exchange prices are delayed in accordance with regional exchange rules. South African prices are delayed by 15 minutes; North American prices are delayed by 15 minutes; Australian prices are delayed by 20 minutes.

EasyEquities is a subsidiary of Purple Group Limited, a company listed on the JSE Limited (PPE)