New to Investing

You're a step closer to making some seriously smart money choices! And with EasyEquities, it's never been so #easy for anyone to do.

Why Should I Start Investing?

Every day of our lives we already invest in the brands and products we love when we spend our money with them, so why shouldn’t we start investing in their shares?

Share Value Increase

When the company you have invested in grows and makes more profit, its value goes up. When you sell your share in the business, it’s worth more than what you paid for it. You make moolah!

Dividend Rewards

Some companies will give a share of their profits, called dividends, to their shareholders (that’s you!) which can be used to buy more shares or be taken as a cash pay-out.
Money for nothing!

Start with Tax Free and Low Cost

It can be intimidating knowing where to start, but when you use your tax-free savings account and invest in low-cost instruments like exchange traded funds you're already investing like Buffet.

How Will I Know What to Buy?

Easy. Start with the brands you know and love.


If I’m spending a large chunk of my hard earned money at a store every month, I’m contributing to that company’s bottom line and ultimately sustaining that company’s growth. Doesn’t it then make sense to earn something out of the prosperity of that company?

Why not use your bank statement as your roadmap to your first share portfolio? Read our blog article on this investment strategy

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A few of our rock star investors and their investment strategies

Thando Ndlovu is a Capetonian on a mission

Meet Thando Ndlovu, an EasyVSTR with the goal to retire at the age of 35 🔥 The Easy way.

Mark Keeling chats to his friends for stock tips

Mark didn't know much about investing, just that he wanted to get started. Now investing I a regular conversation around the braai. 

Let Us Help You, Help Yourself

From how-to’s to whos-whos you’ll find a bunch of interesting and helpful stuff in our collection of videos. Our knowledge base is jam packed with answers to all the questions you can think of.