Investing is easy. Your Turn

Get ready to rock investing with 106854 of our you-sers

I’m in, sign me up today

Cheap as chips and easy as pie, now you can take that first
(or next) step in your investing journey!

Low Cost

Only 64c per R100 invested. You won’t find cheaper

Rand Based Investing

No minimums baby!
Now you can get that money in the market


Set up an account,
click to invest.


Up your investment
smarts with our online
tools and research

Support & Security

We’ve got your

Own your first share

Invest in the brands you know and love

Not sure what to buy or want to mix it up with a little bit of this and that?

Shares as you like them
All the JSE listed companies right here

Get in on private placements and initial public offerings
Baskets & Bundles
Shares pre-selected and weighted by a pro or personality
Unit Trusts [COMING SOON]
Invest in a managed portfolio of shares with other Easy you-sers
A collection of shares that follow market themes, one time!
Retirement Annuity
Grow your future wealth today

When you open an EasyEquities account you get

Easy Equities Account
Your main investment account.
Demo Account
Practice makes profit, so we’ll give you R100 000 in demo money.
Tax Free Savings Account
A way to save without dishing a chunk of your earnings out to SARS.

Did I hear Tax-Free? Yep. It’s a thing

Fund your account and invest in certain Exchange Traded Funds (ETFs) and pay
zero tax on your investment.

You won’t get taxed on the moolah you make from Tax Free
Savings Account (TFSA) investments including:
  • Interest
  • Dividends
  • Capital gains
Now that’s crème de la crème investing for cheap ala cheap!
Choose an ETF basket based on your risk number
or simply pick the ETF’s you want while in your TFSA account.

Sound awesome? Others think so too…

We've got some tinsel on the mantlepiece...

Because of you we’re able to learn and grow to make your experience even
better. Here are some of the awards we've been recognised for.

#1 Tax Free Savings Account
Financial Mail / Intellidex / Investors Monthly
#1 Stockbroker of the Year
Financial Mail / Intellidex / Investors Monthly
#1 Online Broker
Financial Mail / Intellidex / Investors Monthly
#1 InvestTech company
FinTech Africa
#1 FinTech company in Africa
FinTech Africa
Financial Inclusion Award
Matchi BankTech Asia

Your safety is tops! We’re secure

The EasyEquities platform is secured by thawte, using appropriate standards for encryption.
View Certificate
EasyEquities Platform is owned by First World Trader (Pty) Ltd t/a EasyEquities, an authorised Financial Services Provider, FSP number: 22588
EasyEquities is part of the Purple Group, an approved Financial Services Provider, listed on the JSE. FSP number: 46315
Invest in Purple Group

Newbie and seasoned investors alike, grow your wealth
as well as the local economy at large