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Investing made easy. Your Turn

Buy shares on America’s cheapest platform! Minimums and platform fees, we don’t got ‘em. Intimidating jargon, not welcome. Tricky tech, fat chance.

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Cheap as chips and easy as pie, now you can take that first (or next) step in your investing journey!

  • Low Cost

    Only 64c per R100 invested. You won’t find cheaper

  • Rand and Dollar based investing

    No minimums baby! Now you can get that money in the market

  • Easy

    Setup an account, click to invest. Booyah!

  • Learn

    Up your investment smarts with our online tools and research

  • Support & Security

    We’ve got your back!

When you open an EasyEquities account you get

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01

Easy Equities Account 
Your main investment account.

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02

Demo Account 
Practice makes profit, so we’ll give you some make-belief moolah to invest in a demo account.
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03

Tax Free Savings Account
A way to save without dishing a chunk of your earnings out to SARS.

Did I hear Tax-Free? Yep. It’s a thing

Fund your account and invest in certain Exchange Traded Funds and pay zero tax on your investment.

You won’t get taxed on the moolah you make from Tax Free Savings Account (TFSA) investments; including:

  • Interest
  • Dividends
  • Capital gains.

Now that’s crème de la crème investing for cheap ala cheap!

Choose a pre-selected ETF basket based on your risk number or simply pick the ETF’s you want while in your TFSA account.

More on Tax Free Accounts
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It’s simple! It’s easy! It’s fun! I feel empowered as I can support listed companies that I believe in and want to see succeed. It is my contribution to South Africa’s economy.
Georgina Read
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I religiously invest about 40% of my salary every month. I also invest lump sums sporadically from any events, brand campaigns or endorsements that I acquire through other gigs via the entertainment industry. I love seeing my investments grow and also discovering new companies to invest in through EasyEquities. I’ve also started using my TFSA. Saving is important to secure ones financial emancipation and freedom.
Tshepo Kgapane AKA Dj @ Large
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I am a first time investor and often get put off by complicated investment platforms. I love the fact that EasyEquities is totally Easy! I find the brands I want to invest in by the company logos. And they are the cheapest platform in SA! It’s a win-win!
Kevin Parkin
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I am putting most of my money into an EasyEquities account so that it can grow and one day I can spend it on a car, university fees or a house. I think it’s amazing how I can invest my money in a share, watch it grow and spend it on something awesome!
Lily Roberts
  • georgina.pngGeorgina Read
  • dj-large.pngTshepo Kgapane AKA Dj @ Large
  • kevin.pngKevin Parkin
  • lily-2@2x.pngLily Roberts

We've got some tinsel on the mantlepiece...

Because of you we’re able to learn and grow to make your experience even better. Here are some of the awards we've been recognised for.

  • 2015-2017 Award - Red Ribbion
    #1 Tax Free Savings Account
    Financial Mail/Intellidex
    Investors Monthly
  • 2016-2017 Award - Tiel Ribbion
    #1 InvestTech company
    Fintech Africa
  • 2016-2017 Award - Purple Ribbion
    #1 FinTech company
    in Africa FinTech Africa
  • 2016 Award - Orange Ribbion
    #1 Online Broker
  • 2014 Award - Red Ribbion
    Accenture
    Innovation Award
  • 2014 Award - Tiel Ribbion
    Business Day Investors
    Monthly Award
  • 2015 Award - Purple Ribbion
    Top Stockbroker
    of the Year
  • 2016 Award - Orange Ribbion
    Matchi BankTech Asia
    Financial Inclusion Award

Your safety is tops! We’re secure

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The EasyEquities platform is secured by thawte, using appropriate stands for encryption.

View Certificate

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EasyEquities is a product of First World Trader (Pty) Ltd t/a EasyEquities which is an authorised Financial Services Provider. FSP number: 22588
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EasyEquities is part of the Purple Group, an approved financial services provider, listed on the JSE. FSP number: 46315

Invest in Purple Group

Newbie and seasoned investors alike, grow their wealth as well as the local economy at large

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