At EasyEquities, we aim to make investing as easy as possible for you!

That’s why we’ve brought together a host of educational tools and platforms to help guide your investment decisions. From videos to blogs and more, these tools will empower you to become a more informed and savvy investor. It’s all you need to know, all on one page. Simply scroll down or click the bookmarks below to find out more about each feature.

For the latest news and views in the world of investing, check out the EasyEquities blog! From exclusive articles to insightful market analysis, we’ve got it all.

Watch and learn all you need to know about investing with EasyEquities by browsing our video library. From videos on how to open an account, to tutorials on diversification and what to invest in, we’ve got it all!

New material is constantly being added so keep an eye on our YouTube channel for more great topics.

Google Finance
When making a decision to buy or sell a share, it’s helpful to source as much info as possible. That’s why Google Finance is so beneficial – with its array of graphs and financial data, it’s a wealth of knowledge at your fingertips. And, better yet, you have a direct link to it for each equity you invest in. All you need to do is click on the link (newspaper icon) straight from the “Confirm Your Investment” page.
Smart Traders

Need more guidance on what you should be investing in? Our Smart Traders are here to help guide you through your investment journey! Often knowing what to invest in is scary, so follow an expert until you are ready to give your own investment strategy a go!

By tracking their investments and following their insights, you’ll receive first-hand knowledge on opportunities in the market, and more importantly how to look out for them yourself. This can help you develop a strong investment strategy of your own. You’ll also have access to the latest trading news and recommendations via the Smart Traders Feed, all at zero cost to you.

Our Smart Traders consists of Validea (which uses strategies of the world’s top 10 investment gurus for its investment ideas) and the GT PB Trading Desk (which draws from more than 60 years’ combined experience).

Stay up to date with the latest JSE news by keeping track of SENS announcements. These updates will inform you of info relating to specific shares, such as when dividends have been declared or when annual results have been released.
Connect with us online to keep your finger on the pulse of the latest investment news! We’re on Facebook, Twitter, Twitter Cloud and YouTube, so whatever your preferred platform, there’s something for everyone. It’s the easiest way to find out what other EasyEquities clients are investing in, and grow your investment knowledge. Simply follow what more experienced investors do and reap the rewards. So why wait? Start networking!
How does fit in? is an online share trading platform that empowers individuals to take investing into their own hands. Just like EasyEquities, it is also part of Purple Group.

Click here to explore more! recognized a need for education and market insights for their clients who were trading CFD’s and Futures. We realized they needed trusted advisors to assist in making investing decisions therefore Smart Traders was born.