Celebrating the

EasyAwards

Recognising the products investors chose and the investors who showed up.

Meet the Winners chevron-down
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Meet the Winners chevron-down

Active Users

In Transactions Tracked

Opinion Consulted

Data Driven

Twelve months of real investor data decided the winners (1 September 2025 to 31 August 2026).

The Award Categories

Ten awards, 17 winners across three categories. All decided by data.

Product Awards

Four awards across our full suite of products, recognised across a variety of categories.

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Fluent trophy

The Investor Starter

Description

This award recognises the product more brand-new investors chose as their very first investment than any other.

How it's decided

How many brand-new investors picked this product as the very first thing they ever bought, counting only people who joined and invested during the measurement period. For everyone who joined in that period, their very first investment is tallied by product. The product chosen most often as a first investment wins.

Winners

1 overall winner.

Prize

Fluent trophy

Badge on the winning instrument's page for 12 months.

Fluent trophy

The Fan Favourite

Description

This award recognises the product that the most unique investors bought during the year, across the ZAR, TFSA, Global (AUD, EUR, GBP and USD), Crypto, Property and Retirement accounts.

How it's decided

This award recognises the product bought by the most unique investors during the measurement period. Each investor only counts once, even if they bought the product multiple times. The product with the most unique buyers in each account wins.

Winners: 6, one per account

ZAR

ZAR Icon

Global

Multicountry

Crypto

Crypto Flag

Property

ZAR Icon

Retirement

ZAR Icon

TFSA

ZAR Icon

Prize

Fluent trophy

Badge on each winning instrument's page for 12 months. 

Fluent trophy

The Rand of Applause

Description

This award recognises the product that attracted the highest net investment value from investors during the year in Local (ZAR and TFSA), Global (AUD, EUR, GBP and USD) and Retirement products.

How it's decided

This award recognises the product that attracted the most money during the measurement period. We calculate this by taking the total value bought, minus the total value sold, and converting all accounts to a Rand value for a fair comparison. Only trades count, not transfers. This means a product that was bought and quickly sold won't win just because it had lots of activity. The winner in each category is the product with the highest net Rand value.

Winners: 3, one per category

Local

ZAR Icon

Global

Multicountry

Retirement

ZAR Icon

Prize

Fluent trophy

Badge on each winning instrument's page for 12 months.

Fluent trophy

The Slice Is Right

Description

This award recognises the share that made investing accessible to the most people through EasyEquities’ fractional investing. It recognises the share bought by the most investors with an investment of R2,000 or less, giving more people the chance to own a piece of something that might otherwise feel out of reach.

How it's decided

This award recognises the share that gave the most investors the opportunity to own a piece of something usually requiring more capital to access. The winner is the share bought by the most unique investors with an investment of R2,000 or less. 

Winners

1 overall winner.

Prize

Fluent trophy

Badge on the winning instrument's page for 12 months.

Provider Awards

Three awards, one per product category:
Passive ETFs • Unit Trusts • Active ETFs

Wine drinking glass
Wine drinking glass
Fluent trophy

The Portfolio Regular 

Description

This award recognises the provider with the highest number of unique investors who purchased its passive funds in at least three separate months during the year. Investors who purchased multiple funds from the same provider are counted only once.

How it's decided

The provider whose passive funds had the most unique investors with purchases in at least three separate months during the year. Where an investor invested in two or more of the provider's funds, they are only counted once.

Winners

1 overall winner.

Prize

Fluent trophy

Badge on the provider's page for 12 months.

Fluent trophy

The Minimum Breaker 

Description

This award recognises the Unit Trust provider with the most unique investors in its Unit Trust range on the EasyEquities platform in the year.

How it's decided

The provider whose Unit Trusts had the most unique investors in the measurement period. Where an investor invested in more than one of the provider's Unit Trusts, they are only counted once.

Winners

1 overall winner.

Prize

Fluent trophy

Badge on the provider's page for 12 months.

Fluent trophy

The Pro in Your Corner 

Description

This award recognises the provider whose actively managed funds (excluding Unit Trusts) attracted the most unique investors in the year.

How it's decided

The provider whose active funds (excluding Unit Trusts and the passive instruments in the previous two awards) had the most unique investors in the measurement period. Where an investor invested in more than one of the provider's active funds, they are only counted once.

Winners

1 overall winner.

Prize

Fluent trophy

Badge on the provider's page for 12 months.

Individual Awards

Three awards for the investors who brought others in, diversified and kept showing up.

Happy woman wearing pink jacket
Happy woman wearing pink jacket
Fluent trophy

The Community Builder

Description

This award recognises the investor who referred the most people who went on to open an EasyEquities account, deposit funds and start investing.

How it's decided

Only referrals that completed all three steps during the measurement period count. The investor with the most qualifying referrals wins.

Winners

1 overall winner.

Prize

Fluent trophy

R10,000 worth of EasyMoney into the winner's Thrive Rewards Account.

Fluent trophy

The Mix Master

Description

This award recognises the investor who invested across the most distinct accounts on the EasyEquities platform during the year, while maintaining an investment in each as at 31 August 2026.

How it's decided

The winner is the investor who invested in the most distinct account types during the year and still held a positive investment balance in each of those accounts as at 31 August 2026.

Winners

1 overall winner.

Prize

Fluent trophy

R10,000 worth of EasyMoney into the winner's Thrive Rewards Account.

Tie-breaker

Full Terms & Conditions Apply
Fluent trophy

The Thrivalist

Description

This award recognises the investor with the highest composite Thrive engagement score for the year, based on their cumulative monthly Thrive levels achieved and ad hoc Thrive challenges completed.

How it's decided

The winner is the investor with the highest composite Thrive engagement score during the measurement period, calculated by adding their cumulative monthly Thrive levels achieved and ad hoc Thrive challenges completed.

Winners

1 overall winner.

Prize

Fluent trophy

R10,000 worth of EasyMoney into the winner's Thrive Rewards Account.

Tie-breaker

Full Terms & Conditions Apply

What Do Winners Receive?

THE CEREMONY TOOK PLACE ON 20 OCTOBER 2026

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EasyAwards Icon and Badge

Winning products will carry an EasyAwards trophy badge on their instrument pages for the next 12 months. Winning providers will also display their badges on their provider pages on the EasyEquities platform. +1.2 million active users browsing the platform see it.

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EasyMoney

Winners of the Individual awards receive R10,000 worth of EasyMoney into their Thrive Rewards Account.

Prompt

The Ceremony

Winners were celebrated in person at an exclusive event on 20 October 2026.

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National Recognition

PR, social media, and full platform visibility. When you win an EasyAward, South Africa knows about it.

Portfolio view

How It Works

No judges. No nominations. No favourites. All data driven. Here's what to know.

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01

Measurement Window

1 September 2025 to 31 August 2026. Only activity inside this window counted.

02

Everything Compares In Rand

Every account converts to South African Rand, so ZAR, Global and crypto investors compare fairly.

03

No Entry Needed

No one needed to apply. Every EasyEquities client, and every product on the platform, was automatically included.

04

Winners Announced

Winners were announced on 20 October 2026. Badges go live on the winning instrument or provider page for 12 months.

Announced 20 October 2026

Meet the Winners

Ten awards, 17 winners, all decided by 12 months of investor data.

Product Awards

The Investor Starter

Satrix S&P 500 ETF

The Fan Favourite

Capitec

ZAR account

Nvidia

Global account

EasyCrypto 10

Crypto account

Platinum Square

Property account

EasyETFs Balanced Actively Managed ETF

Retirement account

Satrix 40 ETF

TFSA account

The Rand of Applause

Satrix MSCI World ETF

Local

SpaceX

Global

EasyETFs Balanced Actively Managed ETF

Retirement

The Slice Is Right

Capitec

Provider Awards

The Portfolio Regular

Satrix Managers (RF) (Pty) Ltd

The Minimum Breaker

Allan Gray Unit Trust Management (RF) (Pty) Ltd

The Pro in Your Corner

EasyETFs (RF) (Pty) Ltd

Individual Awards

The Community Builder

Pieter De Villiers

The Mix Master

Francois Strydom

The Thrivalist

Ameer Magan

Full results coming soon in the Trophy Room.

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Congratulations to Our Winners

The first EasyAwards ceremony took place on 20 October 2026.

ten awards • 12 months of investor data • Over 3 Million Registered Clients